Airtel Uganda’s Red Campaign recognized

Kampala, Uganda | THE INDEPENDENT | Airtel Uganda has been recognized by Uganda Blood Transfusion Services for rallying members of the public to donate blood across the country under their RED Campaign.

The announcement was made during the World Blood Donor Day, a day celebrated annually on June 14 under the theme “give blood and keep the world beating.” The recognition comes at a time when blood donation still remains a critical aspect of Uganda’s health care system.

This was intended to enable the public observe the Standard Operating Procedures issued by the government.

In October last year, Airtel Uganda collaborated with UBTS to create awareness among eligible blood donors so that they can become lifelong donors. At the end of March 2021, Airtel had made a contribution of 1500 units of blood to UBTS.

Sumin Namaganda, the head of Corporate Communications and CSR at Airtel Uganda described the donation campaign as a noble cause.

The UBTS Principal Blood Donor Recruiter and National Blood Donation Coordinator William Mugisha urged members of the public to become a mouth piece for the cause of blood donation to save lives.

In 2014, Airtel launched the ‘BE RED’ campaign – an acronym for Be Responsible, Empathetic and Do it – to educate the public about the blood shortage in the country and encourage people to donate and save lives.