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Apple’s bombshell raises trillion-dollar question

– Tactical errors? –

Some analysts said Apple erred in boosting the price of its new iPhones to well over $1,000 in a global smartphone market that is largely saturated and facing tougher competition.

“I think the main villain is the very high prices that Apple is charging for its new iPhones,” said Richard Windsor, a technology analyst who writes the Radio Free Mobile blog.

“This is not a catastrophe nor is it a sign that Apple is losing its grip on the smartphone market but merely a misjudgement by Apple with regard to how much money people will pay for an iPhone.”

Patrick Moorhead of Moor Insights & Strategy said Apple may be unable to deliver the double-digit growth than many on Wall Street have been expecting given the current smartphone market.

“The company is growing its services and ‘other’ categories, just not enough to drive overall revenue growth,” Moorhead said.

“I am not concerned for the company, but it’s likely investors will not see the company value it was at until it can see a likely path to double-digit revenue growth.”

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