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Kampala, Uganda | THE INDEPENDENT | Uganda Breweries Ltd, a subsidiary of the Nairobi-based East African Breweries Ltd (EABL), has unveiled a self-service online portal dubbed Diageo One to easily reach retailers as it strives to cut operational costs and maximise revenue generation.
The new platform, which is already operational in Kenya and Ghana, will enable retailers deal directly with beer distributors in their localities. However, the old system of dealing with the customers still applies.
“This platform will help us identify where our customers are and therefore able to deliver our products with ease, reduce operational costs and grow our revenues,” said UBL’s director in charge of sales for Uganda and the Great Lakes region, Ben Mbuvi.
UBL Managing Director, Andrew Kilonzo said the new innovation will ensure efficiency and effectiveness for its customers.
“One of the things that has come through after Covid is that one must find a way to ensure the business survives even through the difficulties. We are looking to facilitate innovation that is going to help us become more effective and efficient,” he said during the portal launch at Kampala Serena Hotel on July.08.
“Efficiency will be in such a way that if a consumer asks for a brand in your outlet as a retailer, you can get it. Even when there is much demand, you should be able to stock, supply to consumers and satisfy them to ensure loyalty for your outlet is sustained.”
He said this innovation is timely as the economy is grappling with high costs of doing business, skyrocketing fuel prices and inflation.
East African Breweries Limited, which has operations in Uganda, Kenya and Tanzania, recorded a US$76.6 million in its half profit to December last year from $33.11 million booked in a similar period in 2020, driven by revenue growth in Kenya, following the lifting of the curfew and re-opening of bars in October last year.
EABL said that its net sales in Kenya improved by 27 percent, beating Uganda and Tanzania, in which it recorded 18 percent and 15 percent sales rise respectively.
