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Facebook: backlash threatens world’s biggest platform

Facebook CEO Mark Zuckerberg

What about regulation?

Lawmakers have stepped up calls for tighter regulation of privacy and data use, and the calls became louder this week.

US Senator Ron Wyden said he is calling for “a tough new consumer privacy bill to punish companies — and even put CEOs in jail — if they lie about protecting your privacy.”

Some US activists want to follow the European model for data protection that requires better notice and consent for how personal data is used.

“Americans deserve a clear law that protects their personal data and privacy. We don’t have that right now, and until we do, we’ll continue to see examples of companies using personal data in ways that surprise users,” said Michelle Richardson of the Center for Democracy & Technology, a digital rights group which has drafted a template legislation.

But Grygiel said she sees little “political will” in Congress tighten data protection rules.

“I was quite shocked nothing moved forward in the wake of the tech hearings (earlier this year),” she said.

“Maybe it’s because these are American companies and they don’t want to push them out of the country.”

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