The Independent Uganda: You get the Truth we Pay the Price
Kampala, Uganda | THE INDEPENDENT | James Onyutta, Managing Director, of FINCA Uganda, gathering data about customer preferences, market trends, and industry dynamics, can help businesses make decisions based on facts rather than assumptions or intuition. “Using research has opened our eyes to many opportunities and helped us solve numerous business and client-related challenges,” he said in a statement.
Onyutta said, understanding customer behavior and preferences is crucial for banks aiming to improve customer experience. He said through surveys, focus groups, and data analytics, banks gather insights into what their customers value most, allowing them to tailor services, introduce new products, and streamline processes to meet customer demands more effectively.
It is worth noting that enhanced customer experience not only increases customer satisfaction but also fosters loyalty and long-term relationships. “Research enables banks to stay ahead of market trends and identify new opportunities for product development. By analyzing data on emerging financial technologies and customer needs, we can innovate and offer cutting-edge solutions such as mobile banking apps, digital wallets, and personalized financial advice,” Onyutta said.
