Government officials to help promote Brand-Uganda abroad

Government will soon introduce an information package for officials with details about the tourism and the investment potential of the country. All government officials travelling abroad will use it as a reference when speaking about the country.

ICT minister Frank Tumwebaze told the press on Monday that many stakeholders have criticized government for failure to embark on a vigorous campaign through its foreign missions to market the country. According to him, the introduction of special information packages, will partly address this problem since embassies will also be provided with this information.

“One of the lessons that I have learnt from these international meetings,” he said, “is the need to always equip our different delegations of officers and leaders that go abroad for different meetings and events to always represent Uganda with a minimum package of information about country.”

He noted that correct messaging and branding are key for any country’s drive to promote tourism and investment sating that delegations should be able to tell the world about things like Uganda’s unique geographical features, the uniqueness of Ugandans, delicacies and culture.

Tumwebaze reiterated that all government officials travelling abroad will therefore soon be expected to undertake, as part of their targets while abroad, the task of marketing Uganda as a favorable tourism and investment destination.

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editor@independent.co.ug