Graphic design sector flourishes in Uganda

Young, tech-savvy individuals are at forefront of local and international projects

COMMENT | RONNY KAHUMA | The graphic design industry in Uganda is experiencing a vibrant transformation, evolving from a niche profession into a vital component of the nation’s creative economy. A growing appreciation for visual aesthetics and the increasing demand for high-quality design in various sectors, from advertising and media to corporate branding and public communications fuels this evolution.

One of the notable pillars of Uganda’s graphic design landscape is the Uganda Printing and Publishing Corporation (UPPC). Established in 1902, UPPC has played a crucial role in setting standards and driving innovation within the industry. As a government parastatal, UPPC has not only provided essential printing and publishing services but also fostered a culture of excellence in design through its diverse portfolio of works; ranging from government publications to commercial printing projects.

The rise of digital technology has significantly impacted graphic design in Uganda. The proliferation of high-speed internet and affordable design software has democratised the field, allowing a new generation of designers to emerge. Young, tech-savvy individuals armed with creativity and digital skills are now at the forefront of the industry, producing work that rivals international standards. This shift is evident in the increasing number of freelance designers and small design studios popping up across Kampala and other major cities.

The COVID-19 pandemic further accelerated the adoption of online and remote working practices among graphic designers. This shift has opened up new opportunities for Ugandan designers to collaborate with international firms and clients, breaking down geographical barriers and expanding their market reach. Platforms like Upwork, Fiverr, and Behance have become invaluable resources for designers seeking freelance work, enabling them to showcase their portfolios to a global audience and secure projects that might have been inaccessible before.

However, the journey is not without its challenges. The industry still grapples with issues such as limited access to advanced design education and resources. Many aspiring designers must rely on self-learning and online courses to hone their skills. Additionally, there is a need for more robust intellectual property laws to protect designers’ works and encourage originality.

Despite these hurdles, the future of graphic design in Uganda looks promising. The government’s recognition of the creative industry as a key driver of economic growth is a positive sign. Initiatives aimed at supporting young entrepreneurs and creatives are gradually taking shape, providing a much-needed boost to the sector.

Moreover, collaborations between local designers and international firms are becoming more common, leading to a cross-pollination of ideas and styles. These partnerships, facilitated by online communication tools and project management software, not only elevate the quality of local designs but also expose Ugandan designers to global markets. Remote working capabilities allow designers to participate in international projects without the need for relocation, making it easier to balance local commitments with global opportunities.

In conclusion, the graphic design industry in Uganda is on an upward trajectory. With institutions like UPPC setting the pace and a burgeoning pool of talented designers pushing the boundaries of creativity, Uganda is poised to become a significant player in the global design arena. Continued support from both the government and private sector will be crucial in ensuring the sustained growth and development of this dynamic industry. The embrace of online and remote working practices will further empower Ugandan designers, enabling them to compete on a global stage and contribute to the country’s creative economy in unprecedented ways.

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Ronny Kahuma is a supervisor of the Design house at Uganda Printing & Publishing Corporation.

Ronny.kahuma@gmail.com