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Honda partners with Boda Boda riders ‘to bring their dreams to life’

Boda Boda association to get Hondas in new partnership

Kampala, Uganda | THE INDEPENDENT | Honda by Markh and 10 leading Boda Boda Associations in Uganda have formed a partnership that will impact the lives of thousands of young people across the country.

Minister for Kampala Kabuye Kyofatogabye hailed the partnership as a a durable, cost-effective tool for sustainable economic empowerment and financial freedom. He said the partnership will enable growth in the boda boda fraternity.

“Today’s gathering is a partnership of like-minded entities. Every great dream needs a strong and dependable partner. The coming together of Honda by Markh and 10 leading Boda Boda Associations, is the beginning of an extra ordinary journey for economic empowerment of hundreds of thousands of young people and their households around the country,” Kyofatogabye said at the launch of the Club 110 programme in Kampala.

Maria Namusoke Kamoga Managing Director Markh Automobile told the hundereds of boda boda riders who attended the launch that Honda is all about enabling mobility and growth in a safe and sustainable way.

She added that Honda is about creating long lasting economic impact for the rider and their dependents; lifting people out of poverty, creating positive impact in our local communities, and creating more economic empowerment and opportunities in the society at large.

Kampala Kabuye Kyofatogabye (2nd left) flanked by Managing Director Markh Automobile company Ltd Maria Namusoke Kamoga and Mori Ryosuke HONDA SOUTH AFRICA Sales Division

“We have created a business incubation program dubbed Club 110, a first of its kind in the country for any motorcycle dealer and the chief aim of this club is to facilitate the ease of ownership of the world’s strongest motorcycle”, Maria Namusoke Kamoga said.

“We are partnering today with Boda Boda Associations in a special scheme that will create unique opportunities for thousands of their members to access the world’s leading motorcycle renowned for its durability, reliability, and cost effectiveness in maintenance.”

She added that, “Success is not a sprint; it is a marathon and to make it to the podium one needs a product that is highly reliable, and which will stand the test of time, and all over the world Honda does exactly that. Marketed and sold in almost all countries in the world. Honda has since 1948 produced over 400 million motorcycles globally and is by far the world’s biggest, most dependable, and beloved motorcycle brand.”

“At Honda we believe that the future belongs to those who believe in the beauty of their dreams. While others ask the question why in the face of obstacles and difficulties, at Honda we ask the question why not? We believe life is all about dreams, hopes, and the visions of the future,” says Maria Namusoke Kamoga.

Head export division Honda Christian Nguegan said Honda is more than a Bike. “Honda is all about building people and building dreams. This partnership shows our commitment to empowering our stakeholders for long term economic sustainability. We know too well that empowering the individual is empowering the nation,” he said.

“As Honda, our core business is socio-economic empowerment of the people of Uganda. We deal in more than motorcycles, we deal in hope, we power dreams, we create sustainable opportunities, we give people a platform to pursue and achieve their entrepreneurial ambitions.”

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