“For climate, we know that coal is the low-hanging fruit, the dirtiest of fossil fuels,” said Rockstrom. “On the food side, the equivalent is grain-fed beef.”
It takes at least five kilos of grain to produce a kilo of meat.
And once that steak or lamb chop hits the plate, about 30 percent will wind up in the garbage bin.
Dairy is also limited to about one cup (250 grammes) of whole milk — or its equivalent in cheese or yoghurt — per day, and only one or two eggs per week.
– Push back –
At the same time, the diet calls for a more than 100 percent increase in legumes such as peas and lentils, along with vegetables, fruits and nuts.
Grains are considered to be less healthy sources of nutrients.
“We can no longer feed our population a healthy diet while balancing planetary resources,” said The Lancet editor-in-chief Richard Horton.
“For the first time in 200,000 years of human history, we are severely out of sync with the planet and Nature.”
The report drew heavy fire from the livestock and dairy industry, and some experts.
“It goes to the extreme to create maximum attention, but we must be more responsible when making serious dietary recommendation,” said Alexander Anton, secretary general of the European Dairy Association, noting that dairy products are “packed” with nutrients and vitamins.
Christopher Snowdon of the Institute of Economic Affairs in London said the report “reveals the full agenda of nanny-state campaigners.”
“We expected these attacks,” said Lang. But the same food companies pushing back against these findings realise that they may not have a future if they don’t adapt”, he said.
“The question is: does this come by crisis, or do we start planning for it now.”
Some multinationals responded positively, if cautiously, to the study.
“We need governments to help accelerate the change by aligning national dietary guidelines with healthy and sustainable requirements, and repurposing agricultural subsidies,” the World Business Council for Sustainable Development said in a statement.