The Independent Uganda: You get the Truth we Pay the Price
Uganda Breweries Limited Launches Premium New Flavor: Uganda Waragi Lemon and Ginger
Jinja, Uganda | THE INDEPENDENT | Uganda’s First Deputy Prime Minister and Minister for East African Community Affairs Rebecca Kadaga has thanked the hundreds of attendees who flocked to the 2023 Nyege Nyege festival on its first day for supporting the local economy of Busoga and tourism in Uganda and urged them to enjoy themselves.
She also invited them to invest wisely in the region so that they can also reap from next year’s edition of the festival – reiterating the festival’s economic impact on the community of Jinja and its surrounding areas.
The festival – which is organised by Talent Africa Group and sponsored by Uganda Waragi – has been referred to as “the Tomorrowland of Africa” and is having its eighth edition in Jinja City from 9th to 12th November. Every year, it attracts thousands of local and foreign visitors to Jinja and its surrounding areas for three days of music, community, self-expression and diversity.
Kadaga was taken on a brief tour of the festival grounds – spending time at the Busoga Kingdom stage, which will feature performances from over 25 artists from the region, and Uganda Breweries Limited’s “Wrong Side of the Road” tent, which is encouraging festival attendees to adopt healthy and responsible alcohol consumption habits.
While addressing concerns around security during the festival, Kadaga said, “His Excellency the President has requested me to assure you that all the major events in Jinja – starting with this one and the Kyabazinga’s wedding happening next weekend – are fully secure.”
She added that the president had deployed senior military and police officers who are experts specialising in specific fields to oversee security at the festival.
Among them are Brig. Gen. Joseph Semwanga – the UPDF 1st Division Commander; Col. Robert Ruteinama – the Busoga region UPDF Cantonment Commander; ACP Ashraf Chemonges – the Commander of the Alert Squad in the Uganda Police; Brig. Joseph Semwanga; ACP Patrick Lawot and Col. Bernard Tuhame.
Meanwhile, Uganda Breweries Limited (UBL) the makers of Uganda’s gin, Uganda Waragi have revealed their new premium limited flavor of Uganda Waragi – Uganda Waragi Lemon and Ginger. This exceptional and exclusive edition brings a burst of refreshing flavors to the renowned classic, promising to create unforgettable moments for consumers.
According to a statement from UBL, “the new flavor is a refreshing twist on the classic Uganda Waragi, specially crafted to bring a burst of flavor and vibrancy to moments of celebration, created for limitless Ugandans for a limited period of time.”
In what many referred to as a timely unveil, a day to one of the country’s most sought-after event Nyege Nyege, UBL opted to grab the attention of Ugandan party goers with a publicity stunt that eventually brought to light the new variant edition meant to celebrate limitless Ugandans, via social media.
“As a company deeply rooted in Uganda, UBL understands the importance of promoting and preserving local culture. through some of the celebrations the organization has promoted.”
UBL said the brand’s support for initiatives like the Nyege Nyege festival is a testament to their commitment to celebrating Uganda’s rich heritage. “Through such festivals and events people from all around the world get to witness the vibrant and diverse cultural tapestry of Uganda.”
“UBL’s commitment to promoting youth talent has been accelerated with this limited edition as the talented Natasha Karungi, aka Kashushu, was onboarded as the artist behind the stunning design on the bottle of Uganda Waragi Lemon and Ginger.”
UBL said the limited-edition Uganda Waragi Lemon and Ginger is priced competitively to ensure accessibility to a wide range of consumers. This flavor goes for Ugx. 35,000 for the 75oml bottle and will only be available for one year.
