Multichoice partners with Earthshot Prize to fight Climate Crisis

Prize awarded to winners in five categories, with each winner receiving £1 million grant

Kampala, Uganda | RONALD MUSOKE | On Oct.12, Multichoice Group, a pan-African video entertainment company announced a new media broadcast partnership with The Earthshot Prize, a global environmental prize, in a new initiative geared towards helping accelerate and spotlight the ingenuity and ambition of innovators, activists, and scientists across Africa who are working to address the climate crisis on the continent.

The Earthshot Prize is aimed at finding scalable solutions to address the world’s biggest environmental problems and repair the planet over the next 10 years. The Prize is awarded to winners in five categories, with each winner receiving £1 million (Shs 4.23 billion) grant to scale up their work.

Founded by Prince William and The Royal Foundation in 2020 and, inspired by President John F. Kennedy’s Moonshot which united millions of people around the goal of reaching the moon, The Earthshot Prize aims to catalyse an Earthshot challenge to urgently encourage and scale innovative solutions that can help put the world firmly on a trajectory towards a stable climate, where communities, oceans, and biodiversity thrive in harmony by 2030. More specifically, the prize targets five challenges; protecting and restoring nature; cleaning air; reviving the world’s oceans; building a waste-free world; and fixing global climate.

The prize also aims to turn the current pessimism surrounding environmental issues into optimism, by championing inspiring leadership and helping to scale incredible cutting-edge solutions.

The partnership between MultiChoice Group and The Earthshot Prize is therefore aimed at raising awareness and understanding of The Earthshot Prize across Africa, supporting local finalists and highlighting their innovative solutions and mobilizing communities to address sustainability challenges.

“As the leading entertainment company in Africa, we have an extensive footprint on the continent – we reach 21.8 million households across 50 countries. We are well positioned to make a meaningful contribution to create a sustainable future in Africa,” said Imtiaz Patel, the executive chairman of MultiChoice Group.

“This partnership will enable us not only to educate communities on climate change but to also encourage innovators to pitch their solutions, inspire other corporates to join the fight against climate change and motivate governments to prioritize climate change as part of their national agendas.”

“There are thousands of game changers and entrepreneurs committing their lives to solving our generations’ biggest challenges; investment and support is critical for each of them to fulfil their vision,” said Hannah Jones, the CEO of The Earthshot Prize.

“MultiChoice is a deeply impactful partner and we are inspired by their incredible investment into The Earthshot Prize, one which will shine a spotlight on a multitude of solutions that might otherwise go unseen, pull hundreds of others into focus across the continent, and inspire a new generation of innovators.”

For the next eight years, The Earthshot Prize will launch a global search every year for groundbreaking solutions to five Earthshot goals – Protect and Restore Nature, Clean Our Air, Revive Our Oceans, Build a Waste-Free World and Fix Our Climate.

The Earthshot Prize was first launched in 2021 with three African organizations selected as finalists – Sanergy (from Kenya), Reeddi Capsules (from Nigeria) and Pole Pole Foundation (from the Democratic Republic of Congo).

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