Paris, France | AFP | Neymar’s world record 222 million euro ($264 million) transfer fee may look expensive, but it will end up earning a great deal of money for Paris Saint-Germain, club president Nasser Al-Khelaifi insisted Saturday. Neymar, 25, is among the world’s finest players and will help the …
Read More »TBWA takes over marketing and communication at MTN Uganda
Kampala, Uganda | THE INDEPENDENT REPORTER| MTN Uganda has announced that its integrated marketing and communication function will be taken over by TBWA Uganda with effect from July 1, 2017. MTN said the decision was made public “following successful completion of a transition process from its former agency Metropolitan Republic. In …
Read More »Google linking online and offline worlds in new advertising challenge
San Francisco, United States | AFP | Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries. A product currently described as a “store sales measurement solution” was unveiled at a marketing conference this month in San Francisco …
Read More »Ad blockers out-flank Facebook
San Francisco, United States | AFP | Ad blockers on Thursday said they foiled a move by Facebook to sidestep software used to stop marketing messages at social network pages visited on desktop computers. Adblock Plus announced that it is updating its free software with a new filter …
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