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Tag Archives: Dr. Robert Rutaagi

The Marketscope (Part 2)

By Dr. Robert Rutaagi Uganda’s competitiveness in the domestic, regional and global markets Niche’ and its adjunctive derivative ‘marketing’ is a terminology that is greatly abused. The word niche is of French origin, meaning “a small hole, in a large wall, usually used to hang a photograph or art craft”. …

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The Marketscope (Part 1)

By Dr. Robert Rutaagi The end of local marketing and the eternity of global marketing Sometime last year, the Uganda Manufacturers Association (UMA) and other stakeholders, organised a splendid Industrial and Trade Exhibition whose theme was “Buy Local”. As I listened to and read through the local electronic and print …

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