By Dr. Robert Rutaagi Uganda’s competitiveness in the domestic, regional and global markets Niche’ and its adjunctive derivative ‘marketing’ is a terminology that is greatly abused. The word niche is of French origin, meaning “a small hole, in a large wall, usually used to hang a photograph or art craft”. …
Read More »The Marketscope (Part 1)
By Dr. Robert Rutaagi The end of local marketing and the eternity of global marketing Sometime last year, the Uganda Manufacturers Association (UMA) and other stakeholders, organised a splendid Industrial and Trade Exhibition whose theme was “Buy Local”. As I listened to and read through the local electronic and print …
Read More »National water: The hard to swallow facts
By Dr Robert Rutaagi Muhairwe managed to achieve a lot with acme flair, managerial versatility, and fastidious expertise By early 1990s, most Public Enterprises in Uganda were doing badly. They were greatly underfunded by the ministry of finance, planning and economic development and donors. They did not enjoy adequate political …
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