Kampala, Uganda | THE INDEPENDENT | The State Minister for Tourism Wildlife and Antiquities, Martin Mugarra, has applauded the Explore Uganda- the Panel of Africa program, for promoting domestic tourism in the country. The Explore Uganda -The Pearl of Africa campaign was launched by President Museveni in 2022, with the aim …
Read More »UTB continues to explore opportunities for marketing Uganda’s tourism potential
Kampala, Uganda | THE INDEPENDENT | Uganda Tourism Board continues to explore opportunities that are key to boosting tourism sector receipts and contribute to economic recovery. The latest adventure that executives at the tourism agency went for related to the newly unveiled #exploreuganda destination brand which was on full display at this …
Read More »Understanding the Explore Uganda Brand
FEATURE | THE INDEPENDENT | The Pearl of Africa has been one of the underrated safari destinations in Africa partly because it has been living in the shadows of Kenya, Rwanda and Tanzania for a long time. Most African safaris often rotate around wildlife, but, what happens when you have …
Read More »Uganda’s Mountain Gorillas go online
FEATURE | THE INDEPENDENT | On 21 January 2021, Uganda Tourism Board (UTB) launched a new tourism campaign dubbed “Explore Uganda”. This is an attempt to shift from the common norm of simply offering wildlife safaris, to exploring the “Pearl of Africa” as a whole. That is the street food …
Read More »UTB unveils plan to boost tourism receipts
The country hopes to earn US$1.862billion next financial year Kampala, Uganda | THE INDEPENDENT | Uganda Tourism Board has launched a six-month promotion campaign to further market destination Uganda to increase sector receipts as the world emerges from COVID-19 restrictions. UTB Chief Executive Officer, Lilly Ajarova, said on Jan.15 that the …
Read More »