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Tag Archives: marketing

Evolve Africa unveils data-driven insights in 2023 Uganda Marketing Excellence Awards report

Kampala, Uganda | THE INDEPENDENT | Leading events organizer Evolve Africa has released its annual Uganda Marketing Excellence Awards (UMEAS) 2023 report, offering a data-driven analysis of the Ugandan marketing landscape. This report, presented as a valuable resource for marketers, strategists, and decision-makers, delves into the “why” behind successful campaigns …

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MPs cast doubts on implementation of Parish Development Model

Kampala, Uganda | THE INDEPENDENT | Members of Parliament have expressed fear that government’s flag ship programme, the Parish Development Model (PDM) is likely to fail because most parishes are not yet prepared. MPs said that although the programme is inclined towards agricultural production and marketing, many parishes lack key infrastructure like …

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UMS and CIM in big alliance to raise marketing standards in Uganda

Kampala, Uganda | THE INDEPENDENT | Uganda Marketers Society (UMS) has come out with a plan to advance the country’s marketing practices towards world-class standards, by tapping the worldwide network that the Chartered Institute of Marketing (CIM) has. Officials of UMS and CIM on Tuesday signed a MoU (Memorandum of Understanding) for …

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SHOPPING: Black Friday

Why do shoppers throw punches over bargains? A marketing expert explains the psychology Kampala, Uganda | COLLEEN P. KIRK | Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw …

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Why Uganda will spend $1.2 Million on marketing tourism

Kampala, Uganda | THE INDEPENDENT | Uganda will spend US$1.2 million on marketing the country’s tourism potential, an addition to the US$ 1.5 million that was spent last year. The State Minister for Tourism, Godfrey Kiwanda, says government will hire there more public relations firms from China, Japan and Gulf states …

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