Tag Archives: marketing

How enabling innovation could offer on lessons on how Crystal Pepsi could have been saved              COMMENT | KYLE MURRAY | We tend to think that innovation is driven by new discoveries or advances in technology. Yet the problem with new products is often not an engineering challenge, but a psychological …

Paris, France | AFP |  Neymar’s world record 222 million euro ($264 million) transfer fee may look expensive, but it will end up earning a great deal of money for Paris Saint-Germain, club president Nasser Al-Khelaifi insisted Saturday. Neymar, 25, is among the world’s finest players and will help the …

Kampala, Uganda | THE INDEPENDENT REPORTER| MTN Uganda has announced that its integrated marketing and communication function will be taken over by TBWA Uganda with effect from July 1, 2017. MTN said the decision was made public “following successful completion of a transition process from its former agency Metropolitan Republic. In …

Uganda Breweries Limited has secured partnership rights to market their premium alcohol brands on the popular online marketing internet site, Jumia. “….of course you know very well the economy has not been doing well and some of our brands have been negatively affected,” UBL’s marketing manager in charge of spirits, …

President Yoweri Museveni has endorsed three PR and Marketing firms to represent Uganda in the growing global tourism and travel market. The firms PHG Consulting, Kamageo and KPRN will represent, promote and seek tourism investment on behalf of Uganda in North America, UK and Ireland, and German speaking markets at …

By Stephen Kafeero U.S. Agency for International Development (USAID) has launched the feed the future commodity production and Marketing Activity in Uganda. The projects will be implemented in 34 feed the future focus districts and aims to reach 400,000 farmers. The districts were selected using several criteria including their production …