Tag Archives: Marketscope

By Dr. Robert Rutaagi Uganda’s competitiveness in the domestic, regional and global markets Niche’ and its adjunctive derivative ‘marketing’ is a terminology that is greatly abused. The word niche is of French origin, meaning “a small hole, in a large wall, usually used to hang a photograph or art craft”. …

By Dr. Robert Rutaagi The end of local marketing and the eternity of global marketing Sometime last year, the Uganda Manufacturers Association (UMA) and other stakeholders, organised a splendid Industrial and Trade Exhibition whose theme was “Buy Local”. As I listened to and read through the local electronic and print …