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Uganda Breweries Limited announces price reduction on Pilsner Lager
Port Bell – Luzira , Uganda | THE INDEPENDENT | Uganda Breweries Limited (UBL) has announced a price reduction on one of its iconic beer brand, Pilsner Lager.
Starting today, the favourite local beer will be sold at a recommended retail price of sh3,000 – down sh200 – marking a significant price cut that promises to enhance the enjoyment of this classic beverage for Ugandans across the country.
According to Edgar Kihumuro the Pilsner Lagar Brand Manager, the price cut comes as part of UBL’s ongoing efforts to make its locally produced products more accessible to a wider range of customers while supporting local business growth.
“Pilsner is one of our beloved beer brands, and this price cut enables us to extend the spirit of celebration to our customers who can now enjoy their favourite and high-quality beer at a reduced price,” said Edgar Kihumuro, the Pilsner Brand Manager.
Over the years, Pilsner Lager has not only been a premium beer in Uganda’s beer market but has also driven business expansion due to its high quality and broad appeal among beer enthusiasts.
With the new pricing, UBL is encouraging consumers to take full advantage of the opportunity to enjoy the distinctive taste and craftsmanship of Pilsner Lager at a more affordable price.
“I encourage all our customers to take advantage of this price reduction to continue enjoying this great-tasting beer,” Kihumuro added.
The announcment was one of many trade insights and revelations that UBL made as they hosted a media meet at their headquarters at Port Bell on Monday.
MD Andrew Kilonzo outlined the company’s vision, financial standing, innovation endeavours and challenges in a four hour interaction moderated by Ben Mwine.
@UgandaBreweries MD Andrew Kilonzo preaches focus and discipline, he explains his distaste for distractions like the so-called “side hustles”@882SanyuFM pic.twitter.com/wDUzYN4jt5
— Vincent Kasozi (@vincekasozi) August 19, 2024
