Uganda unveils bold new tourism policies

Uganda will also start promoting its vibrant local food scene, offering tourists a chance to explore the country’s diverse culinary offerings.

Kampala, Uganda | THE INDEPENDENT |  Uganda is setting the stage for transformative changes in its tourism industry with the unveiling of new policies and initiatives aimed at enriching the visitor experience. These bold moves, spearheaded by key tourism stakeholders, reflect the country’s commitment to enhancing not only its natural attractions but also its rich cultural and culinary heritage.

In a recent interview with VoyagesAfriq, Lilly Ajarova, CEO of the Uganda Tourism Board (UTB), highlighted Uganda’s ambitious ten-year tourism policy that integrates gastronomy and local cultural experiences. This shift, inspired by insights from the UN Tourism Regional Forum on Gastronomy in Zimbabwe, underscores the growing recognition of food tourism’s impact. Uganda is now focusing on promoting its vibrant local food scene, offering tourists a chance to explore the country’s diverse culinary offerings.

This isn’t just about adding more dining options. Uganda’s tourism strategy will embrace agrotourism, inviting visitors to experience farm-to-plate journeys. These new initiatives are set to reshape Uganda safaris, encouraging tourists to visit local farms and cultural villages where they can participate in traditional cooking experiences. This immersive approach will offer a deeper understanding of Uganda’s rural life while highlighting the importance of sustainability.

On the business travel front, Uganda is making strides to strengthen its Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. As part of this development, global hotel brands like Hilton and Marriott are investing in new infrastructure to meet the growing demand from business travelers. According to Ajarova, “Our focus is on creating structures and platforms to promote Uganda as a premier destination for business and leisure travel. We want to cater to the diverse needs of our tourists, be they business or adventurous explorers.”

The Uganda Wildlife Authority (UWA) is also playing a key role in enhancing tourism. A major initiative will take place on October 17 and 18, 2024, when Uganda’s top wildlife parks will open their gates free of charge. This includes renowned parks such as Kidepo Valley, Murchison Falls, Queen Elizabeth, and Pian Upe. The initiative is designed to encourage more locals and visitors to experience Uganda’s wildlife and natural wonders without the usual entrance fees, which typically range from sh20,000 to sh30,000. UWA will also provide free shuttle services to transport visitors between park entrances and attractions, further boosting accessibility.

Steven Masaba, UWA’s tourism manager, emphasized the importance of this initiative, stating, “Domestic tourism is growing, but many citizens still overlook the value of our national parks. This event is a unique opportunity for everyone to witness and appreciate the beauty of Uganda’s wildlife.” This move not only aims to boost domestic tourism but also seeks to dispel the notion that wildlife tourism is only for the wealthy. Uganda’s national parks offer a wealth of biodiversity, including elephants, lions, and giraffes, making them a source of pride for the local population.

Each of Uganda’s parks offers its own unique appeal. For instance, Murchison Falls National Park is renowned not only for its stunning landscapes but also for the dramatic waterfalls of the Nile River. Visitors can enjoy boat rides that provide close encounters with wildlife such as hippos, crocodiles, and numerous bird species. Chief Warden Fredrick Kiiza described the experience: “Murchison is thrilling; the sight of the water plunging dramatically through the gorge is awe-inspiring. The Baker’s Trail offers stunning views, and adventure seekers should not miss it.”

The less visited Kidepo Valley National Park, though more remote, is known for its vast buffalo herds and breathtaking landscapes. It also offers visitors the chance to engage with the Karimojong people, providing a rich cultural experience alongside wildlife viewing.

Queen Elizabeth National Park is another standout destination, famed for its diverse wildlife and the rare tree-climbing lions. Boat rides along the Kazinga Channel offer the opportunity to see hippos and crocodiles in their natural habitats, while the park’s combination of natural beauty and cultural experiences makes it an ideal spot for honeymooners and adventurous couples.

Pian Upe Wildlife Reserve, although less well-known, is a rising star in Uganda’s tourism landscape, especially for birdwatchers. Home to over 250 bird species and the recently introduced Rothschild’s giraffes,  Pian Upe is gaining recognition for its unique natural and cultural offerings. Local guide Judith Mirembe remarked, “Pian Upe is a paradise for birdwatchers, and the ancient rock art adds a rich layer of historical significance.”

The free entry initiative is expected to draw a significant increase in local visitors. During the launch of the annual tourism program, Commissioner Ajer Basil noted the growing appreciation among Ugandans for the country’s natural and cultural heritage. Domestic tourism is now on par with international visits, and the free park entry days will further bolster this trend. “Free entry to four of Uganda’s most iconic parks presents us with unmatched opportunities to showcase our country’s natural beauty and cultural wealth,” Basil enthused.

As Uganda’s tourism sector continues to evolve, these new policies reflect the nation’s commitment to becoming not only a nature tourism hotspot but also a destination that offers rich cultural and gastronomic experiences. With initiatives like free park entry, investments in MICE infrastructure, and the promotion of food and agrotourism, Uganda is positioning itself as a must-visit destination for travelers seeking diverse and immersive experiences.

By integrating various elements of tourism, from wildlife to cuisine, Uganda is not just attracting tourists thus inviting them to discover and share in the country’s incredible story.

Final day @iftmparis we focused on culinary tourism to showcase Uganda’s food & how it shapes the commercial tourism sector.Look at that queue,that’s the power of matooke,posho,boo, chapati,kachumbali & grilled https://t.co/ZpUdY7TcCk why not make Uganda your next destination? pic.twitter.com/CmJQBbEtD5

— Uganda Embassy Paris (@UgandaParis) September 19, 2024

Come and discover the delicious flavors of jackfruit in Uganda! Calling all Lebanese brothers and sisters to experience the tropical goodness of jackfruit in the heart of Africa. Don’t miss out on this unique culinary adventure! 🌴🇺🇬🍈 #Uganda #JackfruitDelight pic.twitter.com/HjeDPZfr81

— Consulate of Uganda to Lebanon (@UgandaLebanon) September 19, 2024