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Young women changing the face of African media

“In Africa — and not only in Africa, it is global — women have been over-sexualised, but the truth is that it is changing and people are responding to that,” she said. “There actually is a lot of content that mirrors powerful, influential women who have succeeded ethically.”

The non-hierarchical nature of social media has helped.

“Because of the advent of social media… you can actually have your show without necessarily trying to get some infrastructure. Now with your mobile phone you can actually start your talk show,” Nnoli said.

Ugandan sisters Seanice Lojede and Nancy Kacungira have achieved comparable success in different sections of the media: Lojede with her East Africa-focused Blu Flamingo digital marketing company, and Kacungira by presenting BBC World News’s daily “Focus on Africa” show.

The two share both feminist and pan-African beliefs, which they recently promoted in a video titled “Sexism at Work”, posted on Lojede’s “Black Working Mother” YouTube channel.

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